Yellow Commerce 2025

About Event

Welcome to the most vibrant E-commerce and Marketing Summit in Indonesia.

Powered by IDRF, in collaboration with AnyMind Group, Softline and Evolve this event brings together top consumer brands, digital innovators, and enablers to unlock what's next.

300+ leaders. 100+ brands. 1 unforgettable day.

From workshops and panels to real-world tools and tactics — expect no fluff, only the brightest ideas driving retail forward.

Whether you're leading a billion-rupiah brand or scaling your next big thing, this is your front-row seat to what matters in digital commerce.

Yellow means action. Yellow means growth. Yellow means now.

AGENDA

9:00

Opening Remarks & Welcome Speech

Prokofyev Artem, Co-Founder of IDRF Global

9:05

Importance of E-com sustainability for the Indonesian economy

Boni Pudjianto, Head of the Agency for Human Resources Development, Ministry of Communication and Digital Affairs of the Republic of Indonesia

09:20

Panel Discussion #1 on Bahasa

Bridging the Funnel: How Marketing and E-commerce Can Actually Work Together

Moderator - Rudy Adrian, Ecom Expert ex Astro, Reckitt, Danone

Participants:

Martio Nainggolan, Head of E-commerce of Kino;

Ponco Satrio, Head of Digital Marketing of Sharp;

Lidyawati Aurelia, Country Manager, AnyMind Group, Indonesia

10:00

Future-Proofing Your Indonesian E-commerce Playbook: Mastering AI,

Live Commerce, E-commerce Enablement and the Creator Economy

Tatum Kembara, Managing Director of D2C and E-commerce Enablement, AnyMind Group

10:30

Coffee Break + Exploring booths

11:00

From Chat to Checkout: How AI transform WhatsApp into Commerce Channel

William Tunggaldjaja, Founder bitbybit Studio and Co-Founder AsmaraKu

11:30

AI Content Marketing: How the game has changed for enterprise brands

Ponco Satrio, Head of Digital Marketing of Sharp Indonesia

12:00

Lunch

13:00

Panel discussion #2 on Bahasa

Channel Strategy Decoded: Winning Across Marketplaces, DTC, Social & Offline

Moderator - Aldila Septiadi, Chief Financial & Strategy Officer of WorldWhite Enterprise

Participants:

Andhika P. Hottua Panjaitan, Head of Online Sales Samsung;

Viraputeri Setiawan, E-com Head Kraft Heinz;

Lupita Ardhyaningrum, Digital Business Lead Danone

13:45

From 0 to 2000: How IDRF Became the Growth Engine for Future Ecom Leaders

Artem Prokofyev, Co-Founder of IDRF Global

14:15

Strategies for Sustainable E-Commerce Growth

Andhika P. Hottua Panjaitan, Head of Online Sales of Samsung Indonesia

14:45

Coffee Break + Exploring booths

15:00

Panel Discussion #3 on English

From Hypergrowth to Healthy Growth: How AI is Reshaping the Mindset of Indonesia's Next-Gen eCommerce Leaders

Moderator - Adrian Lesmono, Country Manager Nvidia

Participants:

Handi Immanuel, E-commerce Lead, HP Indonesia;

Rifeldo Meiza, Senior eShopper & Content Manager Beiersdorf;

Artem Prokofyev, Co-Founder IDRF Global

15:45

From Shelf to Checkout: The DNA of a Winning E-Commerce Product

Martio Nainggolan, Head of E-commerce of Kino Indonesia

16:15

Closing Remarks & Door Prize