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Fashion Retailers: Managing Process Efficiency with QVALON

Jan 11, 2021 4 min read

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Part 1

The Fashion Industry is a special sphere of business, to begin with, and unlike food, for example, clothing is not an everyday purchase. For most of us, the process of buying clothes is not just a trip to the store, but a whole ceremony for which we are ready to spend a lot of time, energy, and, of course, emotion.

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It is the emotional component that distinguishes fashion shopping from any other. It is also this emotional component that influences the peculiarities of the operational processes of fashion retail.

The task of any fashion retailer is to create an unforgettable aesthetic atmosphere for the customer, design a comfortable shopping experience, and provide high-class service and services.

This is no small task, and it creates a complex and competitive struggle to attract and retain customers. The companies who win will be the companies whose internal operating processes effectively drive the quality and execution of the service that the customer receives.

Each fashion company has different operational processes that indirectly or directly affect financial performance and customer service, but in all of them there are the 6 basic units of processes that impact work at the store level:

  • warehouse operating processes;
  • operational processes on the sales floor;
  • merchandising of the sales area-one of the biggest processes of the sales area;
  • operating processes in the dressing room area;
  • cash operating processes;
  • display.

The quality of execution for these processes impacts how many customers make it to check out and purchase, so the implementation of successful processes in these areas creates success for the business.

Let’s take a closer look and see how we can evaluate the efficacy of current processes:

  1. Are all processes that provide competitive service implemented and formalized in your network?
  2. To what extent are the existing processes and procedures relevant?
  3. Which of the processes require modernization and which should be cut?
  4. How well are the processes performed by your staff?
  5. How effective are your employees in meeting the company’s standards and operational processes?

Part 2

Beyond these questions, there are a lot of similar questions that can be asked and the answers to those questions will lead you to logical, actionable conclusions. The questions are, where can you find a tool that will help you get answers to all of these questions, and see the real picture of your business?

Among a variety of modern IT technologies, the QVALON system is a service that has proven itself in various areas of business, including the fashion industry.

With the help of QVALON, you can implement a wide range of business tasks in fashion retail:

  1. Automate the inspection process of your operating stores network with the digitization of electronic checklists, photo reports, surveys, and the generation of informative reports. Get data on the operational efficiency of personnel.
  2. The platform allows you to solve problems related to HR: management of staff hours, on-boarding new employees, training, corporate standards, regulations, control of knowledge, the creation of reserve personnel.
  3. QVALON helps to build and control the channels of communication between the company and their partners, and counterparties.
  4. The QVALON service is a good assistant in monitoring compliance with government agencies and regulations, identifying and preventing violations within the framework of trade regulations, fire supervision, labour protection, as well as compliance with sanitary and epidemiological standards.
  5. QVALON helps you to understand and analyze the competitive environment, as well as determining your position in the competitive landscape. It calculates the customer loyalty index and provides accurate feedback from customers on your company’s products and services.

What makes the QVALON system unique is that with the help of a set of its functional modules, you can develop and implement custom scenarios, as well as individual cases for the specific tasks of each customer.

In the following articles in this series, we’ll focus specifically on fashion retail and see which operational processes within each unit can be monitored, digitized, and analyzed using the platform.

Additionally, we’ll take a look at which forms of audits can be implemented for these processes. By the end of the series, you’ll have a complete picture of how to examine, audit and improve operational processes across a Fashion company.